AF HOUSE started with one ring that the designer, Akiko Fucci spent six months carving wax. She says that process was both a meditation for dropping all negative conscious she had at that time and a prayer to be able to see her potential as a jewelry designer. In the process, Akiko came to believe that the soul of metal that is made with willpower possesses willpower. She therefore wishes her jewelry to act as a talisman for the wearer.
Still and all, Akiko is not interesting in making conventional amulets. She always want to convey the excitement of modern culture, and It has to be tasteful and has a style. Therefore jewelry of AF HOUSE is called "Modern charm with taste and style”.
Today AF HOUSE makes jewelry in only highly recyclable solid gold and silver aiming to create non-consumption fashion goods. This is her further will to infuse in her jewelry. Akiko's design is inspired by technological advancement and cultural movement, above all her Japanese soul is shaping for its unadorned elegance.